Marketing Products
As the New Product Lead at SmartPractice, the vast majority of my work involves creating products
that we sell to an array of medical fields (Dental, Vet, Chiropractic, Optometry, Podiatry, and so on).
I also have gotten the chance to work on international products for SmartPractice Japan.
that we sell to an array of medical fields (Dental, Vet, Chiropractic, Optometry, Podiatry, and so on).
I also have gotten the chance to work on international products for SmartPractice Japan.
Holiday Products
Approximately 50% of my year is dedicated to designing new holiday cards for SmartPractice's various medical markets.
Many of these pieces also involve the creation of dies for foil or embossing to add a special flair to the design.
Many of these pieces also involve the creation of dies for foil or embossing to add a special flair to the design.
Intra-Office Products
This was one of my favorite product assignments: creating cards that different markets would give to their staff.
The designs were meant to include trade-specific jokes for the people giving/receiving the cards.
The designs were meant to include trade-specific jokes for the people giving/receiving the cards.
Japanese Products
SmartPractice Japan mainly caters to dental customers (much like the US branch), but they have some nuances they prefer in their designs.
Prior to me designing pieces for them, I was given a lesson in "the essence of kawaii" and the value of "kawaii" products in the Japanese market.
These types of products focused on ultra cute, small & playful subjects, which are a source of cheer & even escapism to the recipient.
Prior to me designing pieces for them, I was given a lesson in "the essence of kawaii" and the value of "kawaii" products in the Japanese market.
These types of products focused on ultra cute, small & playful subjects, which are a source of cheer & even escapism to the recipient.