Branding
In my professional sphere of work (and occasionally in freelance) I've worked on a number
of branded print & digital products. Some involve real brands, and some are faux brands to
be used for product mockups.
of branded print & digital products. Some involve real brands, and some are faux brands to
be used for product mockups.
Saguaro Dermatology
I used this existing brand to create a variety of their printed business materials including cards & stationery.
City Under the Sea
I designed this logo for Aubree's jewelry business while I was still in college. I made her an art deco style
poster for a gift one year, and she loved it so much that she wanted me to use the artwork to brand her entire business.
poster for a gift one year, and she loved it so much that she wanted me to use the artwork to brand her entire business.
Wholesale Comp Designs
The following designs are the faux brands used to promote wholesale products on SharperBags.com
SharperBags had dozens of new bag formats they wanted to share, and I created comps (web mock-ups) for approximately 90% of them. First, I followed turnovers from SharperBags to create faux logos to be used on a number of their products. Then, in order to create comps, I had to set up templates on photographed blank products, so the customer could see bleed/trim areas, and approximate the maximum amount of space their design could take up on the bag. The templates would also allow future designers to easily add new artwork to a comp. Designs had to be as vibrant as possible while remaining true their printed outcome.
SharperBags had dozens of new bag formats they wanted to share, and I created comps (web mock-ups) for approximately 90% of them. First, I followed turnovers from SharperBags to create faux logos to be used on a number of their products. Then, in order to create comps, I had to set up templates on photographed blank products, so the customer could see bleed/trim areas, and approximate the maximum amount of space their design could take up on the bag. The templates would also allow future designers to easily add new artwork to a comp. Designs had to be as vibrant as possible while remaining true their printed outcome.